CreatorIQ has agreed to acquire Tribe Dynamics, an influencer marketing analytics platform that has become the industry standard for brands like Estée Lauder, Fashion Nova, LVMH and Gucci.
 
Through this acquisition, CreatorIQ aims to extend Tribe Dynamics’ industry-leading measurement capabilities to additional industries while making those insights actionable through its Creator Intelligence Cloud.
 
Why Tribe Dynamics?
 
The acquisition of Tribe Dynamics provides CreatorIQ with a unique opportunity to advance multiple models already trusted by leading marketers in beauty & fashion – and the ability to expand these models to every industry that it currently serves.
 
Tribe Dynamics adds a robust customer set in the beauty & fashion categories to the CreatorIQ family. The result is a broad customer base that spans a wide variety of industries and company sizes. This acquisition also bolsters CreatorIQ’s growing momentum as the market leader within the influencer marketing software industry. CreatorIQ recently announced another $40 million in new funding to further expand its e-commerce, data and measurement capabilities, among others.
 
For the companies’ respective customers, this acquisition will provide an end-to-end solution for finding, activating, managing and measuring the impact of creator relationships. It will allow customers to apply industry-leading data science models for a 360-degree view into influencer marketing campaign measurement, benchmarking, and reporting. Better still, there will be no disruption to customers’ experiences — no new interface to learn, no additional technology to adopt. Both companies will operate independently for the foreseeable future. The primary focus is on serving all customers without interruption.
 
“The value of creators’ efforts shouldn’t only be measured by their ability to drive brand equity or last-click incremental sales alone.  The combination of brand perception and actionable performance metrics is necessary, allowing brands to optimize the performance of the creators they work with and, more importantly, deepen their relationships,” states CreatorIQ.
 
“By acquiring Tribe Dynamics, CreatorIQ is leading the way to establish these standards and bring a new level of sophistication to the creator economy. This acquisition is about elevating the sophistication, expectations, and impact of the entire creator economy; not just today, but in the future.”